The implementation of effective marketing strategies is required when looking to maximize the revenue generated at any gaming operation. These marketing strategies are designed to attract players to the casino for the first time, and to also generate repeat visitation from existing clientele.
ICS senior executives have had many years of marketing to Asian junkets and individual players. Many of the junket programs used in Australian casinos today were devised by ICS executives.
The ability to attract players to your casino is dependent upon the loyalty programs in place and the personnel who are recruited to perform this task. ICS has the ability to attract the best people for this task, and in conjunction with contacts already made in Australian and South East Asian operations, an efficient and effective program can be implemented.

A marketing strategy and budget would be implemented to ensure that all loyalty programs are given the necessary exposure to succeed.